Who we are / how we got here

Sam Wright

The year Sam Wright joined the music business, Michael Jackson’s Thriller had just gone to No 1 in the UK and The Rolling Stones signed the largest ever record deal to date for $26m.  Thirty years later, almost everything has changed.

And nothing.    Despite  how it sometimes feels, you still need to be working with a quality talent or be touting a reasonably good idea.  However unique they are/it is, what will really make it work, set it apart from the crowd, is the creativity, skill and sheer graft that that goes into selling it to the media and the public at large.

For the first, not quite 20 years, Sam worked for most of the major labels – EMI, CBS/Sony, Polygram, Warners, Capital/Parlophone then Polydor/Universal, from a floating temp to Director of Promotions, television promo being her main thing.

During that time, she worked with far too many artists to mention.  A few would be Michael Jackson and Jamie CullumAndrew Lloyd Webber to Andrea Bocelli, from Luther Vandross to The Lighthouse Family, from Bonnie Raitt to the Bee Gees and Boyzone, from Eminem to Eddie Murphy, from Ronan Keating  to Reel and Soul Association, from Marilyn Manson to MC Hammer, the list goes on…

In 2000 realising the world of music was changing, Sam set up her own publicity company, Seesaw PR.  The idea was to continue to take part in the tv promotion campaigns of some selected music acts, but also to explore the world of television and its expanding, ever more important role in the life of the new century.  17 years later, and the rise and rise of all manner of different ways to consume programme continues, as does the importance of ‘regular’ tv coverage for your artist.

Jessica Traetto

Jessica’s lifelong love affair with pop music was rewarded in 2006 when she got her first music business job looking after reception at indie label, Gut Records. She went on to assist the project marketing, regional radio and A&R teams.    Jessica really wanted to specialise in music TV PR and in 2008, having loved Jess’ always happy and can do nature, Sam asked Jess to join and her and her then business partner Ian Brown assisting with TV promotions and management at Seesaw PR and Bright Artist Management respectively, working with a varied roster of artists.

In 2012 Jessica joined the TV department at DawBell.  Working with Pippa Evers, she helped with the planning and covering of TV campaigns for Gary Barlow, Laura Mvula, Nicole Scherzinger, Mark Owen, Lawson, ShyFx, Ms Dynamite, Lucy Spraggan, Lemar, Soundgarden, A*M*E and Skunk Anansie.  She also worked on events including The 2013 Brit Awards, Will.i.am’s iam+ Launch Party and The Cosmopolitan Woman Of The Year Awards.

In 2013, Jessica re-joined Seesaw and assists Sam with all manner of TV promo, management and anything in between!